On the 1st of April 2016 homeware and lifestyle company Sabichi Homewares successfully acquired the iconic British born SDA brand Haden from Spectrum Brands.
“We are excited to have acquired such an iconic British brand and look forward to working with our retail partners to grow the Haden brand both here and overseas” Sachin Bagga, Director Sabichi.
Haden is one of the UK’s leading small domestic appliances brands. Founded in 1958 Haden has more than 55 years of experience in producing domestic electrical appliances and is well-known for iconic kettles. Known for good design and innovation, Haden was the first volume producer of the cordless kettle and one of the first companies to introduce colour and surface design into domestic appliances.
Haden will be previewing a new range of beautifully crafted stylish kettles and toasters in a variety of palettes, perfect for injecting personality into a kitchen, at the Exclusively Housewares Exhibition 2016. Buyers at Exclusively Housewares will also have a chance to see a new range of highly functional food preparation appliances, a capsule range of high performance steam irons and powerful heating & cooling products from Haden. This Haden range has been designed to fit a contemporary home and with great prices the range is perfect for a wide range of customers. Visit Exclusively Houseware website here.